Use cases

Where AI shows up in a business, what tends to go wrong, and what we look at.

Illustrative examples. Not real businesses.

Answering customers
A salon added an AI chat to its booking page. It started offering appointment times the stylists hadn't opened, and twice it promised a discount the owner never approved.
What we look at: what the AI can do on its own, who reads its replies, and what happens when it makes a promise.
Posts, ads and listings
A real estate agent uses AI to write listing descriptions. One listing said "newly renovated kitchen" for a kitchen that hadn't been touched in years.
What we look at: who checks the facts before anything is published, and how often they catch something.

Quotes and pricing
A landscaping company uses AI to draft quotes from the owner's notes. Some quotes left out tax, and a few used old prices.
What we look at: where the prices come from, who checks a quote before it goes out, and what a wrong quote costs.
Bookkeeping and paperwork
A small shop's owner pastes receipts and customer orders into a free AI tool to sort expenses. The orders include customer names and phone numbers.
What we look at: what information goes into AI tools, and where it ends up.
Meetings and notes
A consulting firm lets an AI note-taker join every client call. The notes are saved automatically to a folder shared with the whole team and a contractor.
What we look at: what the tool records, who can read it, and who still has access after they stop working with you.
Writing code
An outside developer builds a company's website with an AI coding tool. The tool had access to the payment account keys the whole time.
What we look at: what the coding tool can reach, who reviews its work before it goes live, and what it costs.

See one of these in your business?

Talk to us, or start with the free check-in. It takes about ten minutes, and you'll leave with one thing to fix first.